The importance of brand: A podcast with Ben Bolton

Welcome to Insurance Covered, the podcast that covers everything insurance. In this episode RPC partner Peter Mansfield is joined by Ben Bolton for his second appearance on the podcast, as we discuss the growing importance of brand in commercial insurance.

In this episode we cover:

  • Ben’s new venture Insurindex - which looks at brand power and brand awareness in the insurance industry
  • What makes a ‘power brand’ and a ‘challenger brand’
  • A general view of how strong brands are within the insurance world
  • How a strong brand can be created and maintained
  • Why brand is becoming increasingly important to consumers

We hope you enjoy the episode. If you did, please subscribe to stay up to date with future episodes.

Insurance Covered is the podcast by RPC that looks at the inner workings of the insurance industry in a short and easy to follow format. Each week, it explores an insurance related topic with the help of expert guests from across the market.

Whether you’re an industry veteran or new to the insurance world they’ve got you covered. This podcast is a survivor’s guide on what’s going on in the market. A quick and easy way to keep up with the latest trends and learn more about different insurance related topics, from MGA’s and micro insurance to upcoming trends and developments like ESG exposures.